Artrox Thinks Blog

A space for random connections

Where is ARTrox now? June 6, 2011

Filed under: Uncategorized — artroxthinks @ 9:33 am

Want to keep up with the ARTrox happenings?  Visit me over at www.artrox.com.au and see what’s been art rockin’ my world!

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Giving your brain a boost with social media December 13, 2009

Filed under: Uncategorized — artroxthinks @ 12:46 am

Just catching up on my podcasts and listened to a great episode, #258 of the Engaging Brand from Anna Farmery.

You can download it here engagingbrand.com show 258 guide to brain fitness

Anna talks with Alvaro Fernandez of SharpBrains, all about his Guide to Brain Fitness.

Anna asks:

  • What is brain fitness?
  • Why learning is physical
  • The importance of learning how to learn.
  • How experiences aid learning
  • The importance of regulating your emotion
  • How social interaction is needed for a healthy brain.
  • Do some people have higher natural brain fitness than others?
  • The key facets to a maintaining healthy brain

It is worth a listen as Anna, in her usual perceptive style, points out that blogging and podcasting is a very good form of brain boosting behaviour.  One of the discussion points that Alvaro makes is that talking about what you have read and learned and reinforcing the neural pathways is what cements learning – hence gossiping around the water cooler the next morning at work about a tv show is not conducive to brain boosting activity!

However reading a book or attending a seminar and then repeating that knowledge, discussing it, asking yourself questions about it – that is what will help keep the neurons active.  As Anna points out, by blogging and podcasting she is exploring new ideas every day and then imparting that knowledge to others via her blog and podcasts.

Brilliant stuff! So people, not only is blogging a great way to boost your brand or expertise, it is a great way to boost your brain and keep your neurons active and firing.  If ever we needed another reason to keep on blogging!

So I have renewed energy!  I did feel that what I had to say was surely nowhere near as interesting or important as what other more intelligent marketing and creative minds had to say -but you know what?  I’m blogging for me, and if you find it interesting from time to time then welcome aboard!

 

The Existentialism of Branding November 25, 2009

Filed under: Uncategorized — artroxthinks @ 11:57 am

Søren Kirkegaard statue in Copenhagen, credited to be the father of existentialism

I tweet therefore I am…does anybody else out there think that modern marketing, in particular social media seem almost to perfectly fit into the existentialist philosophy (and I totally paraphrase here) to be true to one’s self?

According to the site all about Philosophyexistentialism is a philosophy concerned with finding self and the meaning of life through free will, choice, and personal responsibility. The belief is that people are searching to find out who and what they are throughout life as they make choices based on their experiences, beliefs, and outlook.”

The word “existence,” comes from the Latin “existere,” meaning “to stand out.” Is it not a marketers role to make the brand or product stand out?  And with the advent of social media channels the message we hear over and over again is that marketing today requires transparency and authenticity.

So as a marketer, it is my job to help the brand find itself, its authentic message and fulfill its responsibility to society.  So much easier as a corporate than as an individual don’t you think!

Yes, a very simplistic view and the exsistentialist movement is much deeper than that…but given my current phase of exploration this just seemed to resonate…plus it is a cool word don’t you think!

 

 

Books I love…#1 Hot Button Marketing October 25, 2009

Filed under: Uncategorized — artroxthinks @ 11:01 pm

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy Hot Button Marketing: Push the Emotional Buttons That Get People to Buy by Barry Feig

My rating: 4 of 5 stars A really interesting and succinct look at some of the emotional drivers to purchase and how to tailor your offer or service to meet the needs of your market for greater success.

Great chapter summaries and clearly set out making it a useful reference tool.

Possibly a tool for evil in the wrong hands! A great force for good to help you reach the right people in the right way for their (& your) greater good.

A great companion to Buy-ology (Martin Lindstrom). View all my reviews >>

 

be Brain-zing-ingly Creative! May 29, 2009

Filed under: Uncategorized — artroxthinks @ 10:56 am

brainzing

 

Seth Goden TED Talk on Tribes May 12, 2009

Filed under: Uncategorized — artroxthinks @ 12:29 am

Anybody not familiar with Seth Goden must go check out his blog, he is a real thinker.  Not everybody agrees with him all the time but that does not matter.

What matters is that he is out there creating a movement challenging the staus quo and committing to challenging marketers, thinkers, advertisers, employers, all of us to do likewise.

You need to watch his TED talkit is amazing, it is 17:23 minutes long but worth every second to get your own juices flowing and asking better questions.

So, my takeout? It’s about being a leader about 15 minutes in:

Leaders:

Challenge the staus quo

Build culture

They have a curiosity

They connect people

They commit to the cause and the tribe

Seth finishes by imploring us to go out and create a movement…something that matters!

I’m inspired…back soon, I’m off to think about my tribe…I’ll keep you posted!

 

Making the invisible visible… May 9, 2009

Filed under: Uncategorized — artroxthinks @ 6:53 am

I picked up a book on creating art and randomly flicked through the pages and a phrase jumped out at me and set my cogs in motion!

“Art is…making the invisible visible…”

I love that analogy not just as it applies to uleashing your creativity, but to life, to feelings, to talking and communicating.

That is what communicating with your partner, your lover, your children, your boss, your co-workers – making what is in you, in your head – the invisible – visible to them…sharing your vision.

That shall be my new motto, I tend to bottle things up a bit too much…my new motto is making the invisible visible!  I will share my visions beyond just the creative work related ones, this is a motto for loving life!