Artrox Thinks Blog

A space for random connections

Inspirational benefits of personal projects March 6, 2010

Filed under: Creativity,Motivation — artroxthinks @ 8:31 am

Trying to spend some time catching up on my subscribed blogs and I came across a posting today on the Swissmiss site, a great link to a recording of a talk by Ji Lee;

Here is the promo blurb about this presentation: Bored with his ad agency gig and the uninspiring work he was producing, Ji Lee – now Creative Director of Google Creative Lab – decided to take matters into his own hands in 2002. The result was the ad-spoofing Bubble Project, in which Lee placed blank speech bubbles on ads around New York City. The masses responded and the project went viral, gaining Lee recognition and ultimately forwarding his professional career. Here, Lee talks about how he created, financed, and marketed the project single-handedly.

I loved the simplicity of his message, that your private work can inspire your professional work and vice versa – the two are sides of the same coin.

Which lead me to put a spin on this to add that if you find they are simply not, then perhaps you need to change professions – or find the tenuous links that are surely there.

I work in an industry that would seem on the surface quite unrelated to my passion of children’s art and creativity – yet there are opportunities that I am creating and discovering to utilize my skills and passion to bring this element to life in my professional employment.  When I allow my passion to shine through is usually when I can create ideas for my employer that provide the best opportunities for differentiation and brand building.

When I am just doing what is expected of a ‘marketing manager’ I produce results that anybody could do, and stay in the safe lane because ‘that’s just what you do’.

So, full of renewed passion for combining my personal projects with my professional work, and filled with the reminder that if I want something to happen I have to do it myself…lookout…watch the video below, it’s a great 7 minutes…I’d love to stay and chat but I gotta go create some exciting visuals for my next campaign….

I can’t get the video to embed…drats…but do yourself a favour and go here and check it out. Ji Lee: Power of personal projects


Diligent Joy August 21, 2009

Filed under: Motivation — artroxthinks @ 11:26 am
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If you have a copy of the gorgeous Elizabeth Gilbert’s book Eat Pray Love you may have noticed on page #273 a phrase that resonated so strongly with me. I remember reading it, I was on the treadmill at the time, reading a copy loaned to me from a friend and I beamed from ear to ear as the words hit home.

Later that week I rushed out and bought my own copy, and 2 to give as gifts to my best friends.

OMG, I thought, if I was to ever get a tattoo this would be it.  I would have it right there on my wrist for me to see like a timepiece of ‘old’ so that every time I looked down I would be reminded of it.

Maybe I could convert it to French orLatin for some extra cache (we all know what instant importance that lends to quotes)

So those of you with the book…found it yet?????

For those of you without it…get ready:

Joie diligente

Diligent Joy…OK so the post title gave it away….oops!

Don’t you think that really sums up life?  I’ve been reading a few different articles lately on happiness and our ‘quest’ to find it – but it is within us all the time, we need to be reminded to squeeze that joy out of ourselves in order to ‘find’ it.  Let yourself be happy, it’s more than thinking positively, it is about being in the moment and accepting, it is remembering to let go and be…

To be diligent means to show care and conscientiousnes, but the best definition is its derivative from Middle English via old French from Latin: ‘diligere’ to love, take delight in!

That’s not so say that things won’t get us down, I get bummed sometimes too, but with a reminder of “Joie diligente” I would take the time to say, OK, this too shall pass and look for the delightful things I have…I really would if only I would remember to do it!!!

Oh yes…full circle.  So my friends, love and take delight in the joy of being joyful! It is truly contagious.

Gotta go, I’m off for a diligently joyful weekend with my family, and I feel an artwork coming on…


Creativity Advocate Sir Ken Robinson June 10, 2009

Filed under: Creativity,Motivation — artroxthinks @ 1:22 pm

I can’t embed this video, but do yourself a favor and go to the RISD site and watch all 34 minutes of it.

With a wry humor that is very stereotypically British, the insightful part of Sr Ken’s speech begins about half way through when he starts talking about creativity.

Here are my favorite takeaways:

  • Challenge the things you take for granted ~ which is quite difficult, because it is hard to know what we take for granted since we take it for granted…!
  • There are many things in our lives that enthrall our minds that we should think about again.
  • The power to conceive of alternatives is unique to us…use it!
  • Design & creativity celebrates the diversity of human intelligence!
  • Finding your passion is essential to your path in life.
  • If you love something your whole life is transformed by it (Note: not just relates to creativity & work, but love, life, family…)
  • Cherish diversity = pulse of creativity + innovation + human life!
  • We need each other, the interdependence of human talents is profound.
  • Make connections.
  • Life is not linear, it’s organic.
  • Invest in your talent and life reconfigures around you.
  • Expose yourself to new possibilities and meet them head on with your talent alert, confidence aroused & you will find purpose and meaning.
  • Right beneath the surface are the seeds of possibility waiting for the right conditions.  Create the right conditions and success is a certainty.

Wonderful and inspiring stuff, and I am sure the class of 2009 left feeling vindicated and uplifted, because as he pointed out they were probably discouraged from pursuing creative careers due to the perception of lack of financial benefit.

But creative thinking ability is the financial benefit of the future, and that future is starting now!

Sorry, gotta go dig up some seeds and plant my talent for tomorrow’s creative harvest…


Google CEO Eric Schmidt’s Keynote May 27, 2009

Filed under: Motivation — artroxthinks @ 1:35 pm

This is a really nice, funny and at times thought provoking speech to the Carnegie Mellon graduates.  He talks about the technological comparison between his time and theirs/now.  It is amazing to hear the developments over the past 20 or so years spelled out in this way.

My takeouts?

Take advantage of your opportunities to make your own luck, you cannot plan innovation, just plan to be ready.

Do things in a group, groups are stronger and faster.

Trust is your most important currency in a networked world.

Live for the future.

Remember humans are more important than technology ~ remember to switch it off sometimes!

A mind set in it’s ways is a mind wasted.


Staff who care May 19, 2009

Filed under: MEkerting,Motivation — artroxthinks @ 6:44 am
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Being in marketing means that we are the driver of the brand for the company, often the creative behind it and the creative ahead of it, originate from the marketing department.  However we all know that the face of that brand belongs to the staff.

Something many companies do not link correctly are the HR and marketing functions.  Internal branding is just as important, if not more so, than the external branding.  Because without the staff on board the marketing manifesto then you can forget the customer experience reflecting that slick message the board spent thousands to develop one bonding weekend!

We run staff days and it has been my job at my past few employers to inspire and encourage staff buy in with regards to the company ethos and branding…not always easy to do!  There has to be emotion and feeling not intellectualism of the brand message ~ intellectually staff already get it, I tell them so they get it..they understand why it is important, they don’t have a job if they don’t make it important.  But they don’t all feel it!

Perception is everything.  Period!  So if staff perceive that management are not living the brand message and simply rolling out trite corporate rhetoric then what hope is there for the brand evangelist!  Management ‘made’ the brand message for goodness sake, of course they are engaged…aren’t they?  They feel engaged…but how do staff perceive them?

lady faceAhhh, the circular argument!  So perhaps we do not concentrate so much on the engagement but on INVOLVEMENT.  Yes I agree it is not possible to involve EVERY staff member in the determination of your brand promise, but it is possible to ask for their involvement afterwards…how would they approach it, what does it mean to them, how would they like to be treated in a situation like this or that, is that consistent with their behaviour and the brand promise?  It’s internal MEkerting at work here…

Get the staff involved…they turn up to work, they follow procedures, that is engagement.  Make sure that their brand experience is a positive one, mekert to them, involve them, make it about them, and let them mekert to your customers.

It’s hard work keeping so many different personalities on message, but is that a function you would trust just to HR?  Don’t think so!   Sorry to rush off but I gotta go talk to some staff about a smile policy…(grins)

Curious about this silly word MEkerting? Visit my earlier posts about it.


Laugh Dream Play May 8, 2009

Filed under: Motivation — artroxthinks @ 2:12 am

laugh dream play signThe weekend is coming,

Here is my wish for you all floating on the flagpole to remind you…

Laugh first, it makes you sexy (don’t beleive me check out what Scientific American had to say about it)

Dream lots, thats what weekends are for, a brain boost soul fix down time dream

& Play, do something for you!


One word can change everything. May 6, 2009

Filed under: Motivation — artroxthinks @ 11:55 pm
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Recognise the tag line above?  It belongs to Jim Carey’s latest movie Yes Man.

Now I haven’t seen the move as yet, but from all writeups it seems to be a very positive movie and that I can believe with such a compelling tag line.

Anybody who has read any kind of motivational books or attended seminars or workshops knows the power of self talk and that one word can indeed change everything.  You can choose your mood by controlling your thoughts.  Nobody said it was easy, and let me tell you I can be the first to fall off the wagon listening to my darned noisy spiteful inner voice.

But I thought that MAY being the month of questions (May I?) and answers (Yes!) that the release of this movie on DVD at my local VieoEzy store was a timely message for me.

Ask a better question, and get a better answer.  Remember that to get the most juice out of life be willing to make that self talk positive!  More ‘Yes’ in my life…gotta go, I’m off to see Jim Carey in Yes Man!