Derek Sivers again at TED in India gave a talk titled Weird, or Just Different…
A totally WOW moment that demonstrates by example a simple thing many of us take for granted as the ‘way things are’ but also the possibility of an exact opposite rendering ‘our’ way confusing.
Think of the way your business operates, your marketing messages, what things can you turn upside down? What opposites can you create to expose your customers to a ‘different’ experience?
What kind of a WOW moment would it create? Would it be just the kind of VonRestorff effect you need to create memorability?