Artrox Thinks Blog

A space for random connections

Inspirational benefits of personal projects March 6, 2010

Filed under: Creativity,Motivation — artroxthinks @ 8:31 am

Trying to spend some time catching up on my subscribed blogs and I came across a posting today on the Swissmiss site, a great link to a recording of a talk by Ji Lee;

Here is the promo blurb about this presentation: Bored with his ad agency gig and the uninspiring work he was producing, Ji Lee – now Creative Director of Google Creative Lab – decided to take matters into his own hands in 2002. The result was the ad-spoofing Bubble Project, in which Lee placed blank speech bubbles on ads around New York City. The masses responded and the project went viral, gaining Lee recognition and ultimately forwarding his professional career. Here, Lee talks about how he created, financed, and marketed the project single-handedly.

I loved the simplicity of his message, that your private work can inspire your professional work and vice versa – the two are sides of the same coin.

Which lead me to put a spin on this to add that if you find they are simply not, then perhaps you need to change professions – or find the tenuous links that are surely there.

I work in an industry that would seem on the surface quite unrelated to my passion of children’s art and creativity – yet there are opportunities that I am creating and discovering to utilize my skills and passion to bring this element to life in my professional employment.  When I allow my passion to shine through is usually when I can create ideas for my employer that provide the best opportunities for differentiation and brand building.

When I am just doing what is expected of a ‘marketing manager’ I produce results that anybody could do, and stay in the safe lane because ‘that’s just what you do’.

So, full of renewed passion for combining my personal projects with my professional work, and filled with the reminder that if I want something to happen I have to do it myself…lookout…watch the video below, it’s a great 7 minutes…I’d love to stay and chat but I gotta go create some exciting visuals for my next campaign….

I can’t get the video to embed…drats…but do yourself a favour and go here and check it out. Ji Lee: Power of personal projects


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