Artrox Thinks Blog

A space for random connections

The Existentialism of Branding November 25, 2009

Filed under: Uncategorized — artroxthinks @ 11:57 am

Søren Kirkegaard statue in Copenhagen, credited to be the father of existentialism

I tweet therefore I am…does anybody else out there think that modern marketing, in particular social media seem almost to perfectly fit into the existentialist philosophy (and I totally paraphrase here) to be true to one’s self?

According to the site all about Philosophyexistentialism is a philosophy concerned with finding self and the meaning of life through free will, choice, and personal responsibility. The belief is that people are searching to find out who and what they are throughout life as they make choices based on their experiences, beliefs, and outlook.”

The word “existence,” comes from the Latin “existere,” meaning “to stand out.” Is it not a marketers role to make the brand or product stand out?  And with the advent of social media channels the message we hear over and over again is that marketing today requires transparency and authenticity.

So as a marketer, it is my job to help the brand find itself, its authentic message and fulfill its responsibility to society.  So much easier as a corporate than as an individual don’t you think!

Yes, a very simplistic view and the exsistentialist movement is much deeper than that…but given my current phase of exploration this just seemed to resonate…plus it is a cool word don’t you think!



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