Artrox Thinks Blog

A space for random connections

Books I love…#1 Hot Button Marketing October 25, 2009

Filed under: Uncategorized — artroxthinks @ 11:01 pm

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy Hot Button Marketing: Push the Emotional Buttons That Get People to Buy by Barry Feig

My rating: 4 of 5 stars A really interesting and succinct look at some of the emotional drivers to purchase and how to tailor your offer or service to meet the needs of your market for greater success.

Great chapter summaries and clearly set out making it a useful reference tool.

Possibly a tool for evil in the wrong hands! A great force for good to help you reach the right people in the right way for their (& your) greater good.

A great companion to Buy-ology (Martin Lindstrom). View all my reviews >>

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