Sir Martin Sorrell said in a Forbes interview (sometime in 2008 I think ) “The 21st century is not for tidy minds.”
How interesting. I think this is fiercely apparent in watching Gen Y & Millennials as they maneuver their way through the various communications media simultaneously.
It’s a good thing – this multi tasking, but all that jumping around can make one’s mind get messy.
Surely having all those thoughts bumping into each other and all those conversations buzzing is going to either lead to creative connections that might not otherwise have eventuated or complete disaster!
So here’s to C21 messy minds and the creative brainstorms that rain out of them!